The environment in which this needed to be done was the fact that a There were a diverse bag of competitors spanning several price bands and product types who needed to be contained.
That consumer perceptions of Quartz being difficult to repair and expensive were due to a history of bad experience — poor digitalis and expensive smuggled watches. This involves the process of segmenting markets in ways that yield potential for creating competitive advantage for the firm as a whole; choosing which market segments to address and which to abandon based on the corporate goals and constraints ; and making an assessment of which existing brands should be allotted to which market segments or which new ones created for which market segments, based on the trench and relevance of the band values in each segment.
Therefore, the business response distinctive form Trendy, yet had synergy with Titan core values. One of the primary reasons is the view held by many investors and executives that "bigger is better.
Product-Market Strategy The most important area where brand equity has a bearing on business strategy is in the area of deciding what product or brand — market segment choices the firm should make.
This is one of the main reasons Titan is leaning on its jewellery business. Moving Titan and its three sub brands to even Geiger priced brands vacating the lower and mid price segments of the market for Timex. Responding to a new entrant In the watch market InLankly, an Indian competitor, launched a low price polynomial range of watches ranged Trendy, inspired by the Swatch success in Europe.
Titan is going strong on all fronts but is equally aware of changing market dynamics and its competitors. Given the complexity of this decision area as discussed in the earlier section, conventional market research of this kind can barely scratch the surface in terms of providing business strategy oriented decision support.
Who are likely new competitors in the category and what core values are they likely to bring. Pegging the price range of Timex such that the top end of the Timex range overlapped somewhat with the lower end of Titan.
This resulted in a sophisticated Product-Market strategy that the company devised — which will be described in detail later on in this paper. The process is described in the next section of this paper. However, from the perspective of business strategy, choice of equity is not such a simple matter.
It wanted to play the volume game. The case of Titan Watches clearly demonstrates how any of the marketing variable could be the prime movers in creating the desired equity.
It seemed to suggest unequivocally that a company which has already made some business decisions like choosing Quartz technology and warning to adopt a premium pricing strategy while fighting an established competitor, should think again.
And recommended that Aquaria should be casual, light hearted, reliable, youthful, distinctive and versatile. Study 1 What equity to create. Titan realizing that the market wanted something to be excited about watches and carefully segmented the market and developed different sub brands for each segment.
Therefore, the time had come to Rulebook at the titan brand and what it had come to mean to consumers. In the case of Titan, at the first stock taking, 4 years after launch, it was found that the equity had gone ended what the company had envisaged — more classy, more sophisticated, more premium and a little less pragmatic for the worldly wise value seeker.
The most stable basis of segmentation in the long run was found to be benefit segmentation. But such studies cannot in the ultimate analysis, point to what values to endow the brand with, to give it sustained future competitive advantage.
In the case of Titan watches, if the brand equity was to be in line with the business strategy of maximizing realization of watches sold given a certain volume base, then the chosen brand equity should be hat which is capable of commanding a price premium from the consumer over and above its intrinsic value.
Retailing was elected as a major route through which the desired brand equity was built and was a major area of investment for the company both in terms of resources and effort. 7/18/ case study on TITAN wathes Consumer Motivation 1 7/18/ case study on TITAN wathes Consumer Motivation 3 Established inwith joint venture with TIMEX At launch it was the third watch company in India after HMT and Allwyn.5/5(1).
7/18/ case study on TITAN wathes Consumer Motivation 1 7/18/ case study on TITAN wathes Consumer Motivation 3 Established inwith joint venture with TIMEX At launch it was the third watch company in India after HMT and Allwyn.5/5(1). Titan Case Analysis 1.
Changes in regulation lifting of quantitative restrictions leading to cheap imports from China and high-end watches from Swiss. Bang Industries Case Study Learn how Bang Industries leverages MSPComplete to sell and onboard more customers to the cloud.
View. Video. BitTitan® empowers IT services professionals to properly assess, deploy, and manage technology solutions in a cloud-first world. With BitTitan MSPComplete®, an IT services automation platform featuring. The Architecture of Supercomputers: Titan, A Case Study describes the architecture of the first member of an entirely new computing class, the graphic supercomputing workstation known as parisplacestecatherine.com: Daniel P.
Siewiorek. Downloading this case study is your opportunity to learn how K-TIG was implemented to weld Titanium Pressure Vessels at TITAN Metal Fabricators.
The case study outlines: How TITAN achieved an 83% reduction in welding time by switching to K-TIG.
TITAN's previous setup compared to their new K .Titan case study